|A brand identity is a visual representation of a business – a combination of value, credibility, commitment and practice. In order for it to succeed in a competitive environment, a visual identity must be distinct and relevant. All visual points of contact between the customer and the business must be considered through out the creative process.
the centre of a good brand is the logo. Our design team realise that it is paramount to connect the logo with the company’s philosophy and we do this through an extensive consultative phase to ensure we produce a logo that will take the company to new heights.
Giant provides a range of stationery designs including letterheads, envelopes, business cards, memos and faxes. We can include both, the logo and stationery design, into one package to ensure consistency across all items.
Corporate Design Guidelines
If a company has multiple sites or a number of franchises and everyone seems to be doing their own designs with little consistency, then a corporate style guide might be the solution. Giant can develop style guides to package in all elements of your particular brand including:
- Logo use
- Stationery applications (letterheads, business cards, with compliment slips)
- Colour templates
- Faxes, memos, envelopes
Style Guides can be printed or supplied as PDFs for distribution throughout your organisation to eliminate the potential for brand dilution.
Looking for a change or a completely new image for your company, Giant can take you through the design creation process to develop a new look and feel which fits with your organisation’s strategic objectives. A comprehensive style guide is also a worthwhile investment to ensure consistency through the roll-out of new brand.